Codes And Conventions
The magazine uses the MASTHEAD, 'College Guide'
The magazine also uses SELL LINES for example, 'Special Insert Section' 'Special' could also be seen as a BUZZWORD. The magazine has used a MAIN HEADLINE of, 'College Preparation: Navigating The Maze' The magazine uses HOUSE STYLE in its masthead and sell line. This is because it uses the same colours which is traditional to the magazine. The magazine does not use many of the codes and conventions of a typical magazine such as:
SLOGAN
ANCHORAGE TEXT
BANNER
STRAP LINE
Images and Camera Shots/Angles
There is a medium shot of a girl working at a bench. A focus pull is used to blur the background of otherstudents working. This relates to the audience as it is what they should be doing at college.
Mise-en-scene
There is a girl with pen and paper on a bench working. The girl is smiling. This relates to the readers and the magazine content. The readers will go to the college and the magazine is about easily doing your work and should be happy while doing it.
Cover - Audience Engagement
The magazine cover engages the audience using a variety of text and its main image. The girl in the image is looking directly at the camera as if she is looking at you. She is also doing school work which speaks to what the target audience will be familiar with within the college.
An example of the text used is, 'Local Students Share Test Taking Tips' this is also familiar with the target audience. This is because they will all be going through similar struggles and makes the magazine more personal.
Target Audience
The target audience would be students of the college. These people will be both male and female of the age 16-20. You know this is the target audience as the magazine is a guide to the college. These people will be going to the college. the cover also features a girl of this age. This also makes the magazine more personal, as you can relate to this as they could easily be your friends.
Ideology
The ideology of the magazine would be to get through to its students to promote good work and dedication. The main goal of the magazine would be to be extra help to the students so that they can get through college with the best grades. The contents of the magazine will most likely promote extra curricular activities such as revision to help with exams. This is suggested with the 'Online Resources For College Planning' text on the cover.
Helping With My Final Production
This will help me with the production of my own magazine as i can take some of the ideas from this magazine and use it on my own. Examples of this would be that I will create house style and use a personal image that would connect with the audience. This magazine does not contain many of the codes and conventions of a typical magazine.
This could be seen as a drawback as it will not have done the most it can to make people want to have it, this maybe makes it less professional. However it could be that it has adopted a more simplistic approach as it is a college magazine, it would not want to overload the student audience. From this i'll take for my final product to make sure i use the typical codes and conventions, but also try to make it simplistic.
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