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| Labelled magazine cover |
Masthead Name of the magazine
Slogan A motto
Buzz Words 'wow' 'exclusive'
'free' are all examples of this
Drop Capitals Really big letters
that start off articles
Lead the introductory paragraph
of an article
Anchorage text the way in which
text helps to pin down the meaning
of a picture and vice versa
Strap Line memorable phrase
that is recognisable to a brand
Banner text, which stands out
because it's on a coloured
background
Sell lines text on the cover that helps to sell the magazine to the audience
Headline main story
Puffs colourful boxes promoting features inside
Caption description of an image
Copy the main text
House Style a magazine's distinctive design that distinguishes it from its competitions
Pugs placed at the top left and right hand corners. are known as the ears of the page. price logo or a promotion often positioned here.
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